1. ARBY'S TELEVISION
2. ARBY'S VODKA
3. LOOK HOW LONG MY ARMS ARE
4. MATTRESS FIRM TELEVISION
5. ARBY'S SOCIAL
6. FACEBOOK MARKETPLACE SOCIAL
7. MATTRESS FIRM SOCIAL
8. CHILDREN'S DEFENSE FUND
ARBY'S TELEVISION
Many people have written Arby's We Have The Meats Ads. I both humbly and factually rank among them.
2019 - 2023
ADs: Rob Anton, Tyler Dahl, Jon Moehnke
CDs: Mike Behrends, Joe Johnson, Joanne Torres, Charlie Wolff
ARBY'S VODKA
You can't celebrate adding another potato shape to your menu without a few libations made out of the potato shapes you just added to your menu.
7 billion earned media impressions, 1400 unique stories, and hundreds of thousands of likes across social. All with a smaller budget than most brands would spend on a single 15 second TV spot.
2021
Art Directors: Tyler Dahl
Creative Directors: Mike Behrends, Joe Johnson
MATTRESS FIRM TV
Not everyone deserves to sleep at night.
Luckily everyone can thanks to Mattress Firm.
Gold Clio
2024 - 2025
Copywriters: Me, Caroline Stamy
Art Directors: Jacqui Bontke, Tyler Dahl
Creative Directors: Justin Miller, Leslie Shaffer
CHILDREN'S DEFENSE FUND
We made a video to honor the 30th Anniversary of CDF's Beat the Odds Program.
2022
Art Directors: Tyler Dahl
Creative Directors: Joe Johnson
LOOK HOW LONG MY
ARMS ARE
Not just anyone can buy a billboard to make fun of a realtor that won't stop buying annoying billboards.
Oh no wait yes they can.
Peaked #3 All-time on the Minneapolis Subreddit, amassed 20k likes on Instagram, inspired a beer and a hate website. Got $1500 donated to charity. And unfortunately, got one guy fired.
2019
FACEBOOK MARKETPLACE
One time Facebook Marketplace wanted some ads about shipping on Facebook Marketplace, so that's what we made.
2020
Art Directors: Kelsey O'Briant
Creative Directors: Patrick Figueroa
ABOUT
My name is Derek. This is what it would look like if I were riding a horse.
COPYWRITER @ FALLON WORLDWIDE
2019 - Current
INTERN @ CARMICHAEL LYNCH
2018
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